"Email Personalization Guide: The What, Why, and How of Demographic Segmentation"
In this guide, learn effective strategies to personalize email campaigns based on 7 different demographic attributes like age, gender, marital status and more.
Marketers know personalization is critical to achieving long-term engagement and increasing conversions, yet many struggle to implement it. This guide provides step-by-step strategies to use demographic data to personalize email content. In addition, these strategies are illustrated through detailed creative examples for the retail, financial services, and travel & hospitality industries.
Download the guide to learn about:
Targeting customers using demographic segmentation
Real-world demographic data and sample personalization scenarios from companies in the retail, hospitality, and financial services industries
Success story of a leading candy retailer that implemented customer segmentation based on demographic data
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