How consumer emotion and opportunity meet in the Transaction Moment
For years, brands have leveraged the concept of retail therapy, and now it has been proven that this concept converts to an even more powerful opportunity online – an opportunity to target consumers during a buying mindset coined The Transaction Moment™ – where both the mind and wallet are open.
The Happiest Place in Digital Marketing report explores consumers’ emotions when taking part in various digital activities, including shopping, social media, and search activity. The report uncovers that mindset and emotion dictate much of the opportunity in digital marketing and uncovers a much sought after and undiscovered channel of digital customer acquisition.
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