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The Power of ABX for GTM Alignment

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"The Power of ABX for GTM Alignment"

A well-executed account-based experience (ABX) strategy goes beyond marketing campaign efficiency. It also drives sales optimization, improves customer retention, and, most importantly, creates GTM alignment in your business. But what does building a solid ABX strategy actually entail?

This webinar features Will Frattini, Head of Strategic Revenue and Growth at ZoomInfo, Calen Holbrooks, Vice President of Marketing at ZoomInfo, and guest speaker Amy Hawthorne, Principal Analyst of Demand and ABM Strategies at Forrester.

This panel will discuss:

  • The purpose and benefits of an account-based experience strategy
  • Setting an ideal customer profile and other ABX fundamentals
  • How to discern which prospects are ready to buy and engage with them
  • How to measure success and scale your account-based tactics


Offered Free by: ZoomInfo
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